Some advertisers can no longer choose where their Meta ads appear. Health and wellness accounts, which includes most med spas, still have the option for now.
What happened
On August 26, 2026, PPC Land reported that some advertisers no longer see the setting in Meta Ads Manager that lets them choose where their ads appear. They can only lower bids on a placement by up to 90%. They can’t turn a placement off.
Meta has not announced this for all accounts. Jon Loomer reported on August 20 that health and wellness accounts are not affected so far.
What it means for your med spa
Most med spa ad accounts are classified as health and wellness, so you likely still have the setting. That could change. If you keep your ads off certain placements to protect your budget, you may lose that control later.
What to do
Take screenshots of the placement settings in each ad set this week. If the option goes away, you’ll know exactly what you had and can rebuild it with bid adjustments.
Sources
- PPC Land, August 26, 2026
- Jon Loomer, August 20, 2026