Answer engine optimization (AEO) is the work of getting your clinic named when a patient asks ChatGPT, Gemini or Google’s AI Overviews which med spa to choose; MedSpa MAX does it as part of the Search Intelligence Program, alongside Predictive Search and SuperPixel tracking.
What is AEO, and how is it different from SEO?
SEO works to rank your pages in Google’s list of links. AEO works to get your clinic named inside the answer itself, when an AI assistant writes a recommendation instead of showing links. Both matter, and they share a foundation: clear, trustworthy information about your clinic, your treatments and your results.
What do AI assistants look for before they name a clinic?
- Clear treatment pages that answer the questions patients actually ask.
- Consistent business details (name, location, phone) across your site and listings.
- Reviews and mentions on other trusted sites.
- Structured data that tells machines what your clinic is and does.
The full explanation is in how med spas show up in ChatGPT and Google’s AI answers.
What’s included?
AEO is one part of the Search Intelligence Program, together with Predictive Search in Google autocomplete and SuperPixel tracking that measures every visit so it can be followed up.
Can you check where your site stands?
Yes. Run the free AI Visibility Check for a score out of 100, or get the AI search playbook. Then see how our clients have done in the Skinsation Aesthetics case study.
Common questions
What does AEO stand for?
Answer engine optimization: getting your business named in answers from AI assistants such as ChatGPT, Gemini and Google’s AI Overviews.
Does AEO replace SEO?
No. They share the same foundation, and patients still use both Google search and AI assistants.
How can I see how my clinic shows up in AI answers?
Run the free AI Visibility Check on our site, or book a demo and we’ll walk through it with you.
Find out what AI says about your clinic.
On the demo we check how you show up in Google and AI answers.
Book a demo